Søkt på: Bøker av S. Tamer Cavusgil
totalt 29 treff
Conducting Market Research For International Business
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and …
Weathering the Storm in China and India
China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in …
Marketing in Asia Pacific and Beyond
This work seeks to reflect both the greater scrutiny of quality of research in international marketing and the diversity of approach. Analytical techniques employed in the papers …
Born Global Firms
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to …
Reviving Traditions in Research on International Market Entry
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry …
Cross-Cultural Challenges of Managing ‘One Belt One Road’ Projects
The China Pakistan Economic Corridor (CPEC) is a flagship program of China’s ‘One Belt One Road’ initiative, created to boost economic cooperation between China and Pakistan with …
Export Marketing Strategy: Tactics and Skills That Work
This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to …
Reassessing the Internationalization of the Firm
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of …
Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting …
International Business: The New Realities, Global Edition -- MyLab Management with Pearson eText (Access Card)
International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors …
Study Abroad
Business educators everywhere are looking for opportunities where students can gain experiences through study or work in an international context. Study abroad offers meaningful …
Cross-Cultural Challenges of Managing 'One Belt One Road' Projects
The China Pakistan Economic Corridor (CPEC) is a flagship program of China's 'One Belt One Road' initiative, created to boost economic cooperation between China and Pakistan with …