Søkt på: Bøker av Richard R. Gesteland
totalt 4 treff
India Cross-Cultural Business Behavior
Divided in two sections, this book is based on the authors' 40 years of close involvement with India, including two expatriate assignments and decades of research and teaching. …
Cross-Cultural Business Behavior
The theme of this new edition is CHANGE. First of all, cultures change. In markets around the world, business behaviour is constantly evolving, impelled by generational shifts, …
Marketing Across Cultures in Asia
Packed with useful information and real-world examples of how to do marketing across cultures in Asia.
Cross-cultural business behavior
For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as "an eminently useful guide to the global marketplace." Business …