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Søkt på: Bøker av Richard G. Netemeyer
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Handbook of Marketing Scales
innbundet,
2011,
Engelsk,
ISBN 9781412980180
The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer …
Scaling Procedures
heftet,
2003,
Engelsk,
ISBN 9780761920274
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement …
Fra
1207,-