Søkt på: Bøker av Peter Cheverton
totalt 9 treff
Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Understanding the Professional Buyer
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them …
Building the Value Machine
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in …
Building the Value Machine
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in …
Understanding the Professional Buyer
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them …
Key Account Management
Nyckelkunden är en av de viktigaste resurser som ett företag eller en organisation har. Key Account Management presenterar enkla och effektiva metoder för att identifiera, vinna, …
Global Account Management
Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to …
Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …