Søkt på: Bøker av Peter C. Verhoef
totalt 6 treff
Multichannel Retailing
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically, with a large number …
Creating Value with Data Analytics in Marketing
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is …
Creating Value with Data Analytics in Marketing
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is …
Consumer Informational Privacy
Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings …
A Research Agenda for Digital Transformation
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential …
Creating Value with Big Data Analytics
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to …