Søkt på: Bøker av Nik Mahon
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Basics Advertising 02: Art Direction
"Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of …
Basics Advertising 02: Art Direction
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, …
Apple Aperture 3
Aperture is a dedicated end-to-end workflow tool for photographers and this book guides the reader through the complete process from capture to output.The beauty of Aperture is …
Basics Advertising 03: Ideation
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of …
The Fundamentals of Creative Advertising
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the …
Fundamentals of Creative Advertising
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes …
These Cards Will Change Your Ideas
Get your ideas flowing with These Cards Will Change Your Ideas.This new series of self-help cards begins with advice on how to improve your idea generation. Need some practical …