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Operations Management: Processes and Supply Chains, Global Edition
A practical, easy-to-read text with a managerial approach to operations management For undergraduate and graduate course in operations management. Operations Management: Processes …
Marketing Research
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing …
Marketing Research: An Applied Orientation, Global Edition
For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction …
MyLab Marketing with Pearson eText -- Instant Access -- for Essentials of Marketing Management
Brand Meaning Management
Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand …
Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, …
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in …
Relationship Marketing Re-Imagined
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer …
God Is Calling You
God has a unique calling for every individual that fits His special plan and purpose for your life. This calling is the way you are to live on the earth and encompasses all your …
Wiley International Encyclopedia of Marketing, 6 Volume Set
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and …
Review of Marketing Research
"e;The Review of Marketing Research"e; series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research …
Artificial Intelligence in Marketing
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is …