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Pharmaceuticals-Where's the Brand Logic?
Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and …
Mediated City
How does news circulate in a major post-industrial city? And how in turn are identities and differences formed and mediated through this circulation? This seminal work is the first …
The Mediated City
How does news circulate in a major post-industrial city? And how in turn are identities and differences formed and mediated through this circulation? This seminal work is the first …
Reframing Rhetorical History
A collection of essays providing insights into new directions in rhetorical history Kathleen J. Turner’s 1998 multicontributor volume Doing Rhetorical History: Concepts and Cases …
Understanding Copyright
Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and …
Mediated City
How does news circulate in a major post-industrial city? And how in turn are identities and differences formed and mediated through this circulation? This seminal work is the first …