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Virtually Free Marketing
For many small organisations, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word …
Direct Marketing in Practice
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book …
Direct and Digital Marketing in Practice
Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.Direct and Digital Marketing in Practice is the …
CIM Coursebook: Project Management in Marketing
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students …
Principles of Direct, Database and Digital Marketing
Direct and Digital Marketing in Practice
Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.Direct and Digital Marketing in Practice is the …
Marketing Research for Managers
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, …
Direct Marketing in Practice
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book …
Direct Marketing in Practice
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book …
Marketing Research for Managers
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, …
Principles of Direct, Database and Digital Marketing
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to …
CIM Coursebook: Project Management in Marketing
Butterworth-Heinemann‘s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students …