Søkt på: Bøker av Martial Pasquier
totalt 8 treff
Place Branding and Marketing from a Policy Perspective
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical …
Marketing Management and Communications in the Public Sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and …
Place Branding and Marketing from a Policy Perspective
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical …
Place Branding and Marketing from a Policy Perspective
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical …
International Sports Betting
Offers a multidisciplinary approach to international sports betting and deviancy Broad focus on sports betting, rather than limited, single-case scope Written by an international …
Marketing Management and Communications in the Public Sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and …
International Sports Betting
Sports betting has become a truly global phenomenon, facilitated by new communication technologies. As a result, the development of deviances, from match-fixing to money …
Marketing Management and Communications in the Public Sector
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and …