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Multivariate Data Analysis
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data …
Multivariate Data Analysis: Pearson New International Edition
Multivariate Data Analysis
For graduate and upper-level undergraduate marketing research courses.For over 30 years, Multivariate Data Analysis has provided readers with the information they need to …
Marketing 5e
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which …
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered …
Sales Force Management
The second edition of Sales Force Management: Building Customer Relationships and Partnerships prepares students for professional success in the field. Focused on the areas of …
Marketing Research, European Edition
This first European edition of Marketing Research, by Eric Shui, Joseph Hair, Robert Bush and David Ortinau provides students with a comprehensive introduction to the practice and …
Partial Least Squares Path Modeling
Now in its second edition, this edited book presents recent progress and techniques in partial least squares path modeling (PLS-PM), and provides a comprehensive overview of the …
Essentials of Marketing
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is …
Partial Least Squares Strukturgleichungsmodellierung
SPSS 11.0 for Windows
For courses in Intro and Business Statistics. SPSS brings affordable, professional statistical analysis and modeling tools right to a student's own PC. Based on the professional …
Essentials of Marketing Analytics ISE
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the …