Søkt på: Bøker av John R. Rossiter
totalt 9 treff
The Federalist Papers
Three early American statesmen defend the political principles and ideologies set forth in the Constitution of the United States, in a new edition of the classic, which is …
Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical …
Advanced Media Planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an …
Advanced Media Planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an …
Advanced Media Planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an …
Measurement for the Social Sciences
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: …
Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical …
Augustine and Time
This collection examines the topic of time in the life and works of Augustine of Hippo. Adopting a global perspective on time as a philosophical and theological problem, the volume …
Measurement for the Social Sciences
This book proposes a revolutionary new theory of construct measurement - called C-OAR-SE - for the social sciences. The acronym is derived from the following key elements: …