Søkt på: Bøker av Jagdish Sheth
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The 4 A's of Marketing
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values …
Firms of Endearment
Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value …
Advances in Telecommunication Management
This is the 3rd volume of Advances in Telecommunication Management, focusing on Information Technology and Crisis Management.
The Sustainability Edge
Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from …
Theoretical Foundations in Marketing Ethics
This is the 15th volume in a series of studies on research in marketing.
CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications
Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. …
Genes, Climate, and Consumption Culture
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that …
Does Marketing Need Reform?
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "e;Does Marketing Need Reform?"e; collects the insights of a select group …
Clients for Life
Business consulting and related professional services represent a 350 billion dollar industry- and they're growing in a huge way. But things aren't as rosy as this figure might …
Wiley International Encyclopedia of Marketing, 6 Volume Set
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and …
Research in marketing
This is the 13th volume in the series on "Research in Marketing".
Firms of Endearment
Today's best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value …