Filter
Søkt på: Bøker av Ivan L. Preston
Filter
totalt 2 treff
Great American Blow-up
heftet,
1996,
Engelsk,
ISBN 9780299152543
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of …
Fra
211,-
The Tangled Web They Weave
innbundet,
1994,
Engelsk,
ISBN 9780299141905
The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this …