Søkt på: Bøker av Carlos J. Torelli
totalt 7 treff
Globally-Minded Marketing
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage …
Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. …
Cross Cultural Issues in Consumer Science and Consumer Psychology
This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An …
Cross Cultural Issues in Consumer Science and Consumer Psychology
This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An …
The Cultural Meaning of Brands
The Cultural Meaning of Brands introduces a conceptual framework to understand: (1) How globalization is changing the marketplace and the way consumers bring cultural meanings and …
Globally-Minded Marketing
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage …
Cross Cultural Issues in Consumer Science and Consumer Psychology
This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An …