Søkt på: Bøker av Bodo Schlegelmilch
totalt 21 treff
The Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, …
Global Marketing Strategy
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it …
Rethinking Business Responsibility in a Global Context
This book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from …
Global Marketing Strategy
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it …
Global Marketing Strategy
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it …
Globales Marketing-Management
Das Werk stellt einen vollig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar. Vieles in der Diskussion um globales Marketing und Strategie ist von der Spannung …
Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, …
MBA Compass
Looking to pursue an MBA? The journey can be daunting, but fear not - this book is here to guide you every step of the way.With so many business schools and programs to choose …
Taking the Fear Out of Data Analysis
International Marketing in the Fast Changing World
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging …
Diversity in European Marketing
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by …
The MBA Compass
Looking to pursue an MBA? The journey can be daunting, but fear not - this book is here to guide you every step of the way.With so many business schools and programs to choose …