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The Communication Strategy Handbook
Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put …
Public Relations and Social Theory
Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public …
Public Relations and Communication Management in Europe
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical …
Public Relations and Communication Management in Europe
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical …
Public Relations Metrics
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and …
How Strategic Communication Shapes Value and Innovation in Society
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and …
How Strategic Communication Shapes Value and Innovation in Society
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and …
Public Relations Metrics
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and …
Public Relations Metrics
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and …