Søkt på: Bøker av Angeline Close Scheinbaum
totalt 8 treff
Online Consumer Behavior
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act …
Online Consumer Behavior
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act …
Advertising and Integrated Brand Promotion
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O?Guinn/Semenik's popular …
The Darker Side of Social Media
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to …
The Dark Side of Social Media
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, …
Dark Side of Social Media
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, …
Advertising and Integrated Brand Promotion
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides …
Corporate Cancel Culture and Brand Boycotts
This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational …