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Casino Gaming Methods offers insight to a variety of casino operating departments. Each department and each game meets the needs of a different customer segment or a different …
This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class. A solid …
For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry. …
Supervision Skills for the Service Industry: How to Do It is a practical guide for managers, supervisors, or students aspiring to work in the service business. This book is …
ISO 9001:2000: The business-focused implementer's guide Not just conformance: competitive advantage! Complete coverage of the newest requirements for customer focus and management …
This book seeks to present not just a historical analysis of the development of airport security, but also to convince the reader of the importance of commercial aviation to the …
A stand-alone text for internship courses dealing with hospitality and tourism careers and for career preparation and résumé writing courses. Finally, it can be used by hospitality …
Delivering comprehensive training of key food safety concepts, this book is the ideal solution for the academic setting, multiple-day training or individuals in need of more …
Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing …