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The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a …

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and …

With 10 simple rules, this book will help you build confidence, shift your mindset and learn the tools to take control of your life and begin on a path toward your own definition …

The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.Leadership Book of the Year 2023, as awarded …

Email marketing sucks...at least the way most marketers do it.Conventional advice tells you to always be selling-or at least always be going for the click- but chances are, you …

20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets.Whether you love them or hate them, they've become an integral part of our television experience. …

You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business.How?By learning how to effectively introduce your business into a social …

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited …

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But …

“Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a …