Salg og markedsføring

The new world of work requires tough love and tough questions to ask yourself. Choose reinvention over extinction by facing hard business truths.   Self-reinvention is easy! …

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and …

Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures …

Bedeutung und Notwendigkeit einer integrierten Marketingkonzeption fur innovative Finanzdienstleistungen ergeben sich spatestens seit der sogenannten 'Restliberalisierung' des …

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As …

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for …

Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting …

?Dieses Buch beantwortet grundlegende Fragen zu CDP, gibt einen Überblick über aktuelle CDPs und identifiziert deren Vorteile und Schwachstellen. Zudem setzt es sich mit …