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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing …
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous …
Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical …
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by …
Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this …
Overall WINNER - CMI Management Book of the Year 2014WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014Create a great customer experience whoever you …
Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington …
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an …
Marketing Research with SPSS Wim JanssensKatrien WijnenPatrick De Pelsmacker Patrick Van Kenhove In the past, there have been Marketing Research books and there have …