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“This parenting book actually made me a better parent.”—Lydia Kiesling, The New York Times From #1 New York Times bestselling authors, the ultimate “parenting bible” (The Boston …
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio …
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
INSTANT NEW YORK TIMES BESTSELLER • Financial Times Best Book of the Year The “compulsively readable narrative of beauty, business, privilege, and mogul-dom” (The New York Times) …
For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ten most profitable …
Innovative and on the cutting edge, "Visionary Selling" shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning …
Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a …
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass …
"A lively and informative account of the creative process and how it works by someone who obviously knows." --George Plimpton, editor of The Paris Review "Finally, a GPS for …