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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world …
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers …
The bestselling guide to the role of brands and brand building Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many …
What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising …
Data Driven is a uniquely practical guide to increasing sales success using the power of data analytics. Written by one of the world's leading authorities on the topic, this book …
The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the …
When you become an author, you instantly become more credible in the eyes of your clients, prospects, family, and friends. Discover the power writing a book can have on your …
Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.The vast majority of word of …