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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, …
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers …
A guide to nanotechnology and its implications for businesses The development and marketing of nanotechnology products will have a profound effect on all segments of the business …
"One of the most significant marketing books I've ever read."Scott Hogle, President, iHeart Media and author of the bestseller PersuadeIncreasing conversion rates for digital …
** BER 500.000 VERKAUFTE EXEMPLARE **Nummer 1 der Amazon BEST SELLER seit ber ZWEI JAHREN Ich habe in einem Jahr mehr verdient als die CEOs von McDonalds, IKEA, Ford, Motorola …
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or …
Learn to scale your organization to grow your impact and create sustainable wealth with this inspiring book from the Founder of DECA Dental Group. Highly specialized service …
The book is divided into sections according to the content of the chapters. The first section covers AI concepts with NP and financial issues. The second section covers AI …
You can't afford to keep taking big risks with uninspiring results. This book is for every leader who knows the frustration of spearheading a critical new initiative for …