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"This is not another turgid guide to digital editing, writing for radio and the structure of a newsroom team. It is an ambitious and accessible study that combines a succinct …
"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and …
"The study of television, still the most powerful of modern media, has long been fascinated by its capacity for 'liveness'. Marriott offers an insightful analysis of the …
Television Criticism, Third Edition by Victoria O’Donnell provides a foundational approach to the nature of television criticism. Rhetorical studies, cultural studies, …
A must read for any advertisers. A well-designed experiment that sheds light on the critical issue of the effect of audience program involvement on advertising effectiveness. …
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and/or political parties. Campaigns in North …
Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative …
'This innovative and clearly written handbook does exactly what it claims on the cover, providing students with accessible and authoritative knowledge of the essential topics in …
Ralph Engelman's history of the growth of public radio and television in America is timely, compelling, and instructive. Very useful for citizens who take seriously the need for …
"Genuinely transnational in content, as sensitive to the importance of production as consumption, covering the full range of approaches from political economy to textual analysis, …