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Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital …
A comprehensive and wide-ranging introduction to operational hotel management, this textbook brings together business administration, management and entrepreneurship into a …
Hospitality Experience offers students an exciting introduction to key aspects of hospitality management.The authors provide a refreshing focus on how hospitality experiences can …
In a multicultural environment, having intercultural competences is the most important determining factor between success and failure. This concise book introduces the topic for …
A competency is a combination of knowledge, skills and attitude that one needs in order to function adequately in any given professional situation – a nurse must know how to give a …
The primary aim of this basic book is to familiarize students in (international) English-language programmes with the basics in the fields of finance, finance management and …
For many years, Organisational Behaviour has been the number one introduction into organisational psychology. Alblas and Wijsman offer an inspirational description of the behaviour …
Introduction to Facility Management is a comprehensive introduction to the dynamic and diverse field of facility management (FM). It answers questions such as: What is facility …
Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European …
This book is not just for reading. Design Thinking is something you need to actually do. Reading about design thinking will increase your knowledge, but by doing it, you will learn …