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In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's …
Sooner or later, we all have to work for someone we can't stand - whether it's an inept supervisor, an undermining department head, or an overly demanding client. When that …