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Words That Work
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Words That Work

Författare:
inbunden, 2007
Engelska
A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century."
Undertitel
It's Not What You Say, It's What People Hear
Författare
Frank Luntz
ISBN
9781401302597
Språk
Engelska
Vikt
591 gram
Utgivningsdatum
2007-03-02
Förlag
Hyperion
Sidor
273