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Vertical Cooperative Advertising in Supply Chain Management
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Vertical Cooperative Advertising in Supply Chain Management

Författare:
inbunden, 2014
Engelska

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising.

Undertitel
A Game-Theoretic Analysis
Författare
Gerhard Aust
ISBN
9783319116259
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
18.12.2014
Sidor
149