Carriers and service providers who want to rollout a telecom service and not lose their shirt will get rich advice and practical "how-to's" from the companies who've already done it. Winners and losers report on what they did, why, and what happened.

* Eye-opening post-mortem of the "crash year"
* Industry leaders talk about the business plans behind their most profitable rollouts
* Reveals how partnerships can help or hinder
* Explains how to manage capital throughout the funding process
* Includes real-world go-to-market strategies
* Covers how companies can stregthen their competitive position

Learn the core business practices and strategies that can lead service providers to a sustainable business model

POSTMORTEM ON THE PLAGUE YEAR
* How telecom lost $816 billion in 2001and ways to recognize errors in the making
* Roadmap of the potholes and pratfalls that tripped up Big Business
* Winners and losers compare notes on what they did, what happened, and why
* PLUS reinvention strategies for a shaken industry

TELECOM SERVICE ROLLOUTS: A Best Practices Guide(or How To Launch Value-Added Services and Not Lose Your Shirt)

WHAT IT TAKES TO WIN

In the midst of the rollout debacle, some companies made money. If you want your rollout to be profitable, you must understand what the winners did rightand what losing carriers and service providers did wrong. That's exactly what telecom consultant Rajoo Nagar gives you in this power-packed guide, based on her own experiences in the maelstrom, plus in-depth investigations and interviews with industry leaders and analysts.

Look inside
* Read industry leaders on the basics behind profitable rollouts
* Discover winning go-to-market strategies
* Investigate partnershipshelp or hindrance?
* Get capital management strategies for the entire funding cycle
* Put together all vital pieces of a successful plan, from business model to marketing, operations, and support positions
* Apply practical how-to's on competitive position-strengthening

Is your new service concept bulletproofed? Find out with this field guide to land-mine-free launches.

Telecom Service Rollouts - häftad, Engelska, 2002