
Strategic Marketing and Innovation for Indian MSMEs
This book investigates how strategic marketing is influencing organizations’ innovation performance.
- Författare
- R. Srinivasan, C.P. Lohith
- Upplaga
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9789811099151
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 25.7.2018
- Sidor
- 131