Maximize Your Impact: An Academic's Guide to Communicating Knowledge through Traditional and Digital Media

Generate impact by communicating effectively to external audiences: the media, policy makers, practitioners and alumni. There are many potential benefits, including visibility for your institution, impacting policy, shaping opinions, research funding and career growth (speaking engagements, consulting gigs and book deals, etc). The problem is that many academics and researchers haven't been "media trained" - both in terms of traditional and digital media. In Maximize Your Impact, communications consultant and media trainer Kevin Anselmo helps you to: 1) think through your objectives; 2) increase visibility by delivering your message in media interviews; 3) promote your work by creating content on your own channel; and 4) enhance your network via social media channels.