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Internet-Based Customer Value Management
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Internet-Based Customer Value Management

inbunden, 2014
Engelska

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.

Undertitel
Developing Customer Relationships Online
Upplaga
2015 ed.
ISBN
9783319098548
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2014-10-31
Sidor
152