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How to Win Customers in the Digital World
The 'digital world' is changing the traditional logic of business - we must now act fast and effectively to capture and retain increasingly demanding and sophisticated customers, be they individuals or organi sations. This is the starting point for 'How to win customers in the digital world - Total Action or Fatal Inaction'.
- Undertitel
- Total Action or Fatal Inaction
- Författare
- Peter Vervest, Al Dunn
- Upplaga
- Softcover reprint of the original 1st ed. 2000
- ISBN
- 9783642630651
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 9.9.2012
- Sidor
- 250
