Competing to Win

1.What does it take to build and maintain a truly enduring and continuously successful business - one

that stands the test of time, turbulence and change and despite all that has continued to set the standard for

performance and excellence by which other organizations are measured?

2.What really makes your organization unique? What really distinguishes us in the minds of our customers or other key stakeholders - makes us stand out in a way that motivates customers to want to do business or have a relationship with us rather than a competitor? What are those most important factors which form the foundation of that uniqueness and our competitiveness as an organization?

These questions and over 150 more equally stimulating and change-provoking questions are raised and explored within this concise text.