Spara
Business Strategy in the Online Industry
At this point the work of Christian Gottsch comes in play, which - by utilizing the theoretical concepts of net work economics and game theory - models the structure of the on-line industry and delivers a methodic set of instruments to develop marketing strategies.
- Undertitel
- Market and Network Strategy in Multi-Layered Industries
- Författare
- Christian Göttsch
- Upplaga
- 2000 ed.
- ISBN
- 9783824473182
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2001-01-26
- Sidor
- 323
