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Advances in Kaiyu Studies
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Advances in Kaiyu Studies

The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT).
Undertitel
From Shop-Around Movements Through Behavioral Marketing to Town Equity Research
Upplaga
2018 ed.
ISBN
9789811317385
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
20.2.2019
Sidor
467