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Advances in Advertising Research X
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).
- Undertitel
- Multiple Touchpoints in Brand Communication
- Redaktör
- Enrique Bigne, Sara Rosengren
- Upplaga
- 2019 ed.
- ISBN
- 9783658248772
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2019-10-15
- Förlag
- Springer
- Sidor
- 240
