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Advances in Advertising Research IX
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).
- Undertitel
- Power to Consumers
- Redaktör
- Verolien Cauberghe, Liselot Hudders, Martin Eisend
- Upplaga
- 1st ed. 2018
- ISBN
- 9783658226800
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2018-07-17
- Förlag
- Springer
- Sidor
- 353
