Hakutulokset: Hakutulos
yhteensä 6 hakutulosta
The Quintessence of Strategic Management
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, …
The Quintessence of Strategic Management
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the …
The Quintessence of Strategic Management
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, …
B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using …
B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using …
Ingredient Branding
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains …