Hakutulokset: Hakutulos
yhteensä 47 hakutulosta
Marketing Management
Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin …
Marketing 4.0
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the …
Marketing 5.0
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how …
Marketing 3.0
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that …
H2H Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, …
Osnovy marketinga
Novoe izdanie "Osnov marketinga" (evropejskoe izdanie), napisannoe osnovatelem nauki marketinga Filipom Kotlerom v soavtorstve s Gari Armstrongom, Dzhonom Sondersom i Veronikoj …
High Visibility, Third Edition
The classic guide to personal and public image making--now updated for the digital ageThe groundbreaking, critically acclaimed original edition of High Visibility established …
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 …
Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows …
Democracy in Decline
Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip …
Winning Global Markets
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling …
Strategic Marketing Management
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing …