Hakutulokset: Hakutulos
yhteensä 9 hakutulosta
Communication, Public Opinion, and Globalization in Urban China
As China is increasingly integrated into the processes of economic, political, social, and cultural globalization, important questions arise about how Chinese people perceive and …
Political Marketing
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It …
Political Marketing
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It …
Political Marketing in the United States
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing …
Human Resource Management of Political Staffers
The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and Reformers explores the human resource management of political staffers and advisers …
Current Issues in Political Marketing
Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in …
Communication, Public Opinion, and Globalization in Urban China
As China is increasingly integrated into the processes of economic, political, social, and cultural globalization, important questions arise about how Chinese people perceive and …
Routledge Handbook of Political Marketing
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, …
Political Management
Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides …