Hakutulokset: Kirjoja kirjailijalta Jennifer Lees-Marshment
yhteensä 26 hakutulosta
Political Marketing
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It …
Political Marketing in Canada
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive …
Political Marketing and Management in the 2020 New Zealand General Election
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand's general …
Political Marketing and Management in the 2020 New Zealand General Election
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general …
Routledge Handbook of Political Marketing
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, …
Political Management
Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides …
The Political Marketing Revolution
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, …
Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with …
The Human Resource Management of Political Staffers
The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers …
Human Resource Management of Political Staffers
The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and Reformers explores the human resource management of political staffers and advisers …
Political Marketing
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It …
Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with …