Rajaa
Hakutulokset: Kirjoja kirjailijalta Mats Georgson
Rajaa
yhteensä 3 hakutulosta
Strategic Brand Management
pokkari,
2011,
englanti,
ISBN 9780273737872
Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge …
Strategic Brand Management
pokkari,
2008,
englanti,
ISBN 9780273706328
Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This …
Strategic Brand Management
e-kirja,
2013,
englanti,
ISBN 9780273737889
'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global …