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Hakutulokset: Kirjoja kirjailijalta Joana Coutinho de Sousa
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yksi hakutulos.
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
sidottu,
2017,
englanti,
ISBN 9781522548348
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the …