Hakutulokset: Kirjoja kirjailijalta Edward L Bernays
yhteensä 16 hakutulosta
Public Relations
Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or …
Propaganda
Propaganda
Crystallizing Public Opinion
Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he …
The Broadway Anthology
Your Future in Public Relations
Public Relations, Edward L. Bernays and the American Scene
Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with …
Crystallizing Public Opinion
A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. …
The Broadway Anthology
Morale: First Line of Defense?
""Morale: First Line of Defense?"" is a book written by Edward L. Bernays, which explores the importance of morale in times of crisis. The author argues that morale is the …
Crystallizing Public Opinion
In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly …