Hakutulokset: Kirjoja kirjailijalta Dejan Vercic
yhteensä 28 hakutulosta
Internal Communication and Employer Brands
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. …
Public Relations and Communication Management in Europe
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical …
Future Directions of Strategic Communication
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic …
Experiencing Public Relations
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the …
Perspectives on Public Relations Research
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of …
The Global Public Relations Handbook, Revised and Expanded Edition
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the …
Public Relations and Communication Management in Europe
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical …
Culture and Public Relations
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes …
Global Public Relations Handbook, Revised and Expanded Edition
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Expanded and Revised Edition extends the …
The Global Public Relations Handbook
This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the world. Organized by continent, chapters provide the history, …
Public Relations Metrics
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and …
Future Directions of Strategic Communication
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic …