Hakutulokset: Kirjoja kirjailijalta Bruce I. Newman
yhteensä 26 hakutulosta
Social Media, Political Marketing and the 2016 U.S. Election
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact …
The Marketing Revolution in Politics
In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it …
Political Marketing and the Election of 2020
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether …
Political Branding
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and …
Marketing Revolution in Politics
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it …
Research Agenda for Political Marketing
The 2020 U.S. Presidential Election
Citizens, journalists, and scholars have shown increased interest in candidate violations of democratic norms, ranging from former President Trump’s campaign rhetoric to the …
A Cross-Cultural Theory of Voter Behavior
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political …
Communication of Politics
Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and …
Political Marketing
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the …
Political Marketing:
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn …
The Mass Marketing of Politics
Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Former U.S. Senator, …