Myynti ja markkinointi

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life canand shouldbe treated as a sale. And as sales expert Grant …

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an …

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . …

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising …

Digimarkkinoinnin neljäs aalto on alkamassa. Se muuttaa markkinointia ja myyntiä enemmän kuin mikään muu vuosikymmeniin. Muutoksen suurimpia vetureita ovat tekoäly ja evästeiden …

Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book.Doctors, housewives, ministers, parents, …

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for …

And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning …

“This parenting book actually made me a better parent.”—Lydia Kiesling, The New York Times From #1 New York Times bestselling authors, the ultimate “parenting bible” (The Boston …